Domino wanted to create a new brand dedicated to creative family living. We came up with the idea “If Kids Ruled the house.” Little did we know that our mantra would be more than a fun way to describe the brand. As 2020 unfolded, kids would really rule the house as parents scrambled to use their homes in different and creative ways. I worked with the team to create a new logo and branding that could work across all channels. We partnered with Walmart to produce the first ever Domino Kids issue with cover star Drew Barrymore.