Saveur was looking for a rebrand and a new website. Founded in 1994, Saveur set out to “tell the life story of food.” The 7000+ recipe archive with rich stories about food and culture got a makeover that is classic but full of style. The typography is driven by a serif that has an inscriptional quality inspired by letters engraved in stones that feels timeless yet fresh. A bright and natural tomato red and nude peach is supported by a creamy white and black.