Cooking Light
Branding
Strategy
Art Direction
Print
Content Creation
Video
Cooking Light revealed its rebranding with its 30th anniversary September issue. The new content and design repositioned the brand towards fresh and healthy, with less emphasis on “light.” The recipes and photography show that healthy cooking is beautiful, delicious, colorful, and—most important to our readers—doable. Editor-in-chief Hunter Lewis and I worked with design consultancy Area of Practice on the redesign. Cooking Light received a gold medal for Best in Genre in Women’s Interest from the Society of Publication Design.
For the redesign, we sought to address several goals:
Create a new, more legible wordmark for print, merchandise, and digital experiences, as well as a corresponding social media mark.
Craft a clean, modern design that projects authority and differentiates Cooking Light from its competition.
Create straightforward navigation so readers can easily orient themselves in the magazine.
Develop a simplified food-forward photographic style that elevates the food and the recipes.
