Domino
Weddings
Strategy
Branding
Art Direction
Print
Content Creation
Web Design
Interactive Quizzes
Social
Email
Video
Pop-Up Store
Domino teamed-up with Amazon Wedding Registry to launch a completely interactive and shoppable experience featuring a special print magazine, dedicated website, and pop-up event. I worked with the team to create a new logo and branding that could work across all channels.
About the Issue
The print issue featured products available on Amazon curated by Domino editors and contributors. In line with the idea that getting married isn’t just about the “big day,” the magazine helped readers navigate all aspects of their nuptials, spanning health and wellness tips, wedding and honeymoon destinations, budgeting, party favors, and, of course, how to personalize your registry.
About the Website
We developed a comprehensive Domino Weddings landing page that connects viewers to a range of wedding content. The website showcased the bold editorial photography with a complementary color palette that guides viewers through the page. We created three quizzes that uses photography as the driving narrative tool. Each quiz had five answers and three possible quiz result pages that includes photos, copy, and suggested products.
About the Pop-Up Shop
The New York pop up was a great opportunity for couples to experience style curation at its best and interact with Domino taste makers. Using a smart combination of Amazon’s shoppable technology, vast product catalog, and the expert edit of Domino, couples could walk through a curated space and scan items that would automatically populate to their Amazon Wedding Registry cart for their guests to see.
